Where is Social Marketing Going?
Twitter…Facebook…LinkedIn and countless other social marketing networks have become part of our everyday lives, both personally and in business. The question is where is it going? How prevalent will these forms of communication be?
I spend lots of time honing my social marketing skills and have been observing countless experts and futurists so I can be informed, and in turn, separate the “wheat from the chaff” so to speak. Facebook has become especially dominant. At a recent event I attended, Sree Sreenivasan, the Dean of Student Affairs at Columbia Journalism School, asked all attendees what their “ROI” was on their social media efforts. The answers were meager if anything. Mr. Sreenivasan, who teaches a social media course at Columbia – a sign of how seriously this medium is being taken, stressed that our “ROI” “is that we’ll all be in business in 5 years.”
I agree. Social marketing will only become more dominant. Of course a personal recommendation from a friend has always been the most powerful marketing for any product or service. So now, imagine shopping online, researching online and surfing leisurely online and bringing your entire social network with you. Looking for a Realtor or Mortgage Broker? What if you visit their site and see 3 of your friends have “liked” them…that’s pretty close to a personal recommendation! Maybe comments have been left on the site. Our online reputations will become increasingly visible and important. Our own pictures and images will be accompanying all our online activity as well, adding a compelling aspect of legitimacy to a digital platform.
You have to be in the game. Grow your network, provide valuable information, services and/or products that distinguish you from your competition and be part of an exploding medium. It is a powerful, insipient way to reach and engage your clients and customers. If you haven’t already I urge you to get comfortable with these platforms. You don’t want to be left behind.
Gail Lewis started Gail’s Graphic Designs in 1993, specializing in individual and small business communication and marketing needs. Since then, the company has grown into a comprehensive network of industry professionals – illustrators, graphic designers, programmers, copy writers, public relations experts, and more – that can create a marketing message that resonates with your target market.Marketing News Roundup
Marketing
- Mobile advertising and marketing round-up: banking, RIM and lawsuits – GoMo News
- Outdoor ad group spent $186384 on 2Q lobbying – BusinessWeek
- Digital marketing poised for rapid growth in 2011 – Brafton
- New Local Business Internet Marketing Company Brings Advertising Tools to … – PR Web (press release)
- Search Engine Marketing Mid-Year Check-in – MediaPost Publications
SEO
- Top Search Engine Optimization Services – Seo Hawk – PR-inside.com (press release)
- “Big news” for SEO as Yahoo! switches organic search to Microsoft – Internet Marketing News
- SEO Makes It Too Late for Truth for ‘Ground Zero Mosque’ – Poynter.org
- SEO and Integration With Social Media – ClickZ News
- Conductor’s SEO Train Accelerates – ADOTAS
Manhattan Summer Soiree
UPDATE: View the video and photos of this event
The next stop for JudyNetworks’ Summer Soiree is Manhattan. August 12th be right in the heart of Manhattan overlooking Central Park. Join us at the Helmsley Park Lane for an evening of networking, history and fun with other real estate professionals.
The evening will be comprised of:
- Networking and cocktails
- Complimentary buffet
- Sponsored exhibit tables
- Jazz band
- Lots more!
Marketing News Roundup
Here is a mashup of news on brand identity and marketing.
Brand Identity
- Virgin Atlantic Unveils New Livery and Brand Identity – PR Newswire (press release)
- Catch Hold of Audience Interests with Effective Logos – lonad News
- Disney is likely to promote Paul Lee to ABC Entertainment president – Los Angeles Times
- New Tampa Bay Lightning CEO Tod Leiweke to focus on ‘brand’ – Tampabay.com
- Journey of a brand, cowboy to urban knight – Bizcommunity.com
Marketing
- Meredith Reports Strong Fiscal 2010 Fourth Quarter & Full Year Results – MarketWatch (press release)
- Ambush marketing: HUL’s last-minute surprise foxes P&G – Economic Times
- DG FastChannel(R) to Present at Oppenheimer Annual Technology, Media … – MarketWatch (press release)
- FP Marketing: The unstoppable Old Spice guy – Financial Post
- What Earnings Reports Have Revealed About Ads – ABC News
Summer Soirée
Gail’s Graphic Designs joins
The Bronx Networking Group and JudyNetworks
in presenting The Bronx Networking Group Summer Soirée,
a hot summer evening of cocktails, networking, great food and great
people on the rooftop at Tosca Cafe in the Bronx.
Invite your friends and business associates to join us
at 6:00 pm on Wednesday, June 30, 2010. Arrive early for a
special treat, and be sure to bring your business cards. Learn More…
