Building Your Marketing Collateral In 2010
New Year—New decade—Optimism is in the air. I predict 2010 will be your most productive year ever if you take action today!
Begin by taking stock of your current marketing collateral and determine what worked for you in 2009. Marketing collateral — or printed pieces that support your marketing efforts include but are not limited to:
- Brochures
- Business Cards
- Catalogs
- Newsletters
- Note Cards
- Pocket Folders
- Postcards
- Reports/Whitepapers
- Sales Sheets
2010 Action Plan
- Review current marketing collateral.
- Remove outdated or non-producing pieces.
- Post reports, whitepapers on your website and provide an easy way for prospects to view them.
- Keep extra brochures, mailers and business cards with you.
- Write thank-you notes, follow-up letters, reminder cards and more on your note cards.
- Be sure to give out brochures and business cards to people and businesses that not only want them, but can use or recommend your services.
Keep your marketing collateral current as different styles, colors, even words change from the “in” to the “out” list and a smart business stays on top of these changes and responds to them.
Here’s looking towards 2010 and beyond…put your action plan in place today!
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